According to academics, such as Donald Keene, professor of Japanese at Columbia University, “printing soon developed into the hobby or extravagance of the rich, and many examples of Japanese literature began to appear in small editions,” with commercial publishing only arriving about a decade later in 1609, in Kyoto, at the start of Japan’s Edo Period (1603-1868).
According to The History of the Book in East Asia, by Cynthia Brokaw and Peter Kornicki, the Kyoto-based publishers mostly didn’t use movable type, even though the technology helped trigger the birth of the industry
Three publishing hubs in Kyoto, Osaka and Edo (later known as Tokyo) developed over time, with Edo initially being a market for books, as opposed to an originator of them.
There was only a limited amount of publishing conducted by the Shogunate authorities (the government) during this period. Some of their publishing needs, such as the printing of calendars, maps and directories, were outsourced to commercial publishers. Commercial publishers dominated the industry, commissioning the engraving of print blocks and selling titles.
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