Factbook

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Book Buying

90% of Japanese people under the age of 30 still read books

[UPDATED: 12-27-2017]

According to consumer surveys, despite what many might believe, the vast majority of Japanese people still read books, including people under the age of 30. However, 10 percent of Japanese people under the age of 30 say that currently they never read books.

The most popular genre amongst both men and women in Japan who buy books are mysteries and crime fiction, according to the research conducted by DIMS DRIVE, which monitors a panel of 9,566 individuals for its surveys.

43 percent of those surveyed, who read a book every three months, buy books from internet sites including Amazon, but 80 percent of these regular book buyers still buy books from bricks and mortar bookstores.

77 percent of whose who purchase books online unsurprisingly read online reviews before deciding which books to buy.

The three most important factors in book selection by Japanese consumers are content (71 percent) author (55 percent) and price (39 percent).

90% of Japanese people under the age of 30 still read books Posted November 22nd, 2017 by Richard Nathan

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Factbook

90% of Japanese people under the age of 30 still read books

Writing about ‘The Lost’ or ‘Old and New’ or Japan ‘Off-The-Beaten-Track’ in English is an enduring publishing trend that goes back to at least 1878[UPDATED: 6-17-2024]

‘The Life of an Amorous Man’ written by a 17th-century Japanese poet spawned the genre now known as ‘Floating World’ publishing[UPDATED: 1-16-2024]

A poem about a frog written in 1686 by Japan’s most famous poet is Japan’s best known poem[UPDATED: 10-2-2023]

In the 1960s a member of the Japanese Imperial Family started moonlighting as a science fiction author[UPDATED: 8-22-2023]

Writing about the plight of women in Japan is not a new trend. In the 1870s visitors to Japan were already pontificating on the topic in print[UPDATED: 8-4-2023]

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