Despite the overall size and hundreds of millions of books being bought every year in print and digital formats, the market like Japan’s population is shrinking at a rate of 2 percent.
Nevertheless, Japan, and Tokyo in particular, still have a very large number of bookstores. More, in fact than the United States, the world’s largest book market, on a per capita basis. However according to the IPA, Japan, despite being one of the world’s largest markets, actually publishes relatively few books per capita (623 per million people) when compared to other countries.
These factors amplify the problems thousands of Japan’s publishers, who have traditionally focused almost exclusively on the domestic market, are facing. Unlike other countries where publishers have faced similar issues, there has been limited industry consolidation in Japan.
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