Hozokan’s longevity, and the nature of its subject specialism, has not stopped it embracing modern publishing marketing tools and techniques. It has an attractive website, and like most publishers today is embracing social media using, for instance, Twitter to promote its books.
The publisher started publishing the writings of Buddha just before Japan’s Tokugawa Period (1603-1868) commenced, in 1602. The same year that Oxford University’s Bodleian Library was opened, and the first performance of William Shakespeare’s Twelfth Night was performed in London. Japan’s oldest book, Hokekyo gisho, a Buddhist text, was written almost a thousand years earlier, in 615.
Hozokan’s mission is to publish titles, mostly based on Buddhist teachings, that “will nurture moral and spiritual growth and foster a new age of spirituality in the 21st century”. It has benefited significantly from being based in Kyoto, Japan’s ancient capital, which is the home of many important temples.
The world’s oldest publisher is said to be Cambridge University Press, which was founded much earlier in 1534 after Henry VIII granted it permission to print “all manner of books”.
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