The overall Japanese book market, the world’s fourth-largest, peaked over 20 years ago in 1996, and has been steadily declining since. Despite this long term overall market shrinkage, sales of e-books, which are dominated by comic books (mostly manga), are steadily increasing. In 2016, for example, the e-book market increased by just under 15 percent.
In some countries e-book sales have now peaked or are in decline after a long period of increase while the market for print books has stabilized or is showing the first signs of recovery in these countries. Publishers have had to adopt new strategies, and also books printed on paper have become fashionable and desirable again.
This is not the case in Japan, which is still experiencing double-digit e-book growth and declining print sales. The pace of growth still significant. However, it is slowing (it was 30% in 2014, for example), and is forecast to remain positive.
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